WhatsApp Business API (Meta Cloud)
Spur
Kommo
Kommo is a real messenger-based CRM for sales reps who work in lead cards and deal stages. We're the engagement layer for D2C brands whose WhatsApp and Instagram are revenue channels, not lead queues. $1,526/yr all-in versus Kommo Advanced + an AI add-on at ~$2,700/yr.
No credit card. No six-month upfront commitment. Live on WhatsApp, Instagram, Facebook and web chat in a few hours.
Same 5-person Shopify team
AI Accelerate · 5 seats · annual · AI included
Advanced × 5 + AI Starter credits
/ 108
/ 14
Billing FAQ: "monthly not available"
Inbound-only, no rollover
Sources: Spur Pricing · Kommo Pricing · Shopify App Store (May 20, 2026). Detailed math in Pricing section.
Instagram DM & Comments
MessengerWeb live chatIf you only read three things
Cheaper once the AI add-on is honest, faster to launch without the six-month lump-sum, and shaped around the way Shopify brands actually sell — broadcasts, cart recovery, comment-to-DM. The rest of the page is receipts.
01 · The math
$1,174
saved per year — and no $750 lump-sum on day one
Spur AI Accelerate is $1,526/yr, AI agents bundled. Kommo Advanced for 5 seats lands at $1,500/yr, but the AI agent is a separately metered Starter package — and the realistic monthly burn pushes total to ~$2,700/yr. AI as flat credits, not credit packages that expire monthly with no rollover.
See the worked example02 · Time to value
Hours.
Kommo Capterra reviewers cite weeks of setup
Crawl your store + help docs, deploy the AI agent across web, WhatsApp, Instagram and Messenger — Shopify reviewers consistently go live the same day. No CRM partner billed by the hour, no Salesbot rebuild, no all-users-on-the-same-plan upgrade decision.
Read merchant reviews03 · The job
5.0★
/ 108 reviews — vs Kommo's 3.7★ / 14 · one Shopify store cap
Spur is built around what D2C teams actually do: cart recovery on WhatsApp, comment-to-DM on Instagram, broadcasts, Click-to-WhatsApp ads, post-purchase DMs. Kommo's mental model is the lead card and pipeline — and its Shopify app only links one store per Kommo account.
Spur on ShopifyWhat you actually get
The same AI agent handles WhatsApp, Instagram, Facebook Messenger and web chat — with custom actions that hit your backend for order lookups, refunds, discounts and meeting bookings. Humans take over the moment something gets interesting. No lead cards, no pipeline stages — just a shared inbox with ticketing.
Bot:Found it! Order #1234 · arrives Wed · ETA 2 days.
AI handled
"Interested in the emerald midi · do you ship to UK?"
Comment → DM"Want to swap two items in my last order before it ships."
Handoff to Riya
Bot:Applied your loyalty discount — total updated to ¥4,820.
AI handledIllustrative — names, handles and order numbers are made up for this mock.
Is this for you?
Kommo is the rebrand of amoCRM and has been shipping messenger CRM since 2009 — it is a mature product with a real partner ecosystem. We're not pretending otherwise. If your job-to-be-done is sales pipeline management, Kommo wins. If your job is commerce conversations, we win.
The math, in full
Both prices below are pulled live from the public pricing pages on May 20, 2026. No "starting from" lines, no hidden Salesbot fees, no surprise lump-sum invoice in month seven.
Base
No broadcasts, no no-code bots, no workflow automation, no webhooks.
$15/user/mo
Advanced
Broadcasts, Salesbot, automation, webhooks — the realistic floor.
$25/user/mo
Pro
Advanced reports, field-level permissions, ROI analytics, lead scoring.
$45/user/mo
Enterprise
SSO, IP allow/block, scheduled backups, advanced governance.
Talk to sales
AI agent · separate credit add-on
Monthly payment is not currently available — Kommo's billing FAQ. All users must be on the same plan. One Pro-feature need pushes the whole workspace to Pro. AI agent is inbound-only; the docs say it "cannot start conversations."
View pricingAI Acquire
1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.
$12/mo
AI Start
+ Shopify + WhatsApp + Click-to-WhatsApp · 25 flows · 2,000 credits · 2 seats.
$31/mo
AI AccelerateMatch Kommo Advanced × 5
2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.
$127/mo
AI Max
3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.
$399/mo
Predictable add-ons
AI is bundled into the plan, not a separately metered package. The whole AI bill fits on one line in your spreadsheet. Cancel from the dashboard any time — no end-of-cycle gates.
View pricing5 seats · WhatsApp + IG + FB + web · AI agent · broadcasts · cart recovery
Kommo path · Advanced × 5 + AI Starter
~$2,700/yr
Spur path · AI Accelerate
$1,526/yr
WhatsApp Meta pass-through fees apply identically on both — service messages stay free inside the 24-hour window, Click-to-WhatsApp gets the 72-hour free entry point. India signal as of Jan 2026 is ~₹0.86 per delivered marketing message.
$1,174/yr saved
Roughly 43% off the Kommo Advanced + AI Starter path — and you keep your $750 in the bank instead of handing it over six months upfront.
Disclaimers: Kommo path assumes Advanced × 5 seats × 12 months ($1,500) plus the AI Starter credit package — the realistic floor for D2C teams that want broadcasts and an AI agent. Spur path uses website annual; Shopify channel plans price differently (AI Accelerate = $159/mo monthly with 25 flows / 25 segments) — confirm which billing channel governs your contract. Both prices exclude WhatsApp Meta pass-through, which is identical on either platform. A Reddit data point we saw quoted Kommo at exactly $750 every 6 months for 5 users on Advanced, which lines up with the sticker.
Why the gap exists
These are themes we hear from founders evaluating both tools — and they show up in the public review threads too. Every one is cited. Click any source to verify it yourself.
Kommo's billing FAQ says "monthly payment is not currently available" and the minimum subscription is six months. A 5-seat Advanced workspace's first invoice is $750, paid upfront. Cancel mid-term and the remainder is non-refundable per their Refund Policy.
Kommo's AI agent is a credit package on top of the plan: Starter 5,000, Growth 50,000, Scale 100,000 per month. Unused credits don't roll over. Run out and the AI agent "stops replying in external chats" until you upgrade. Per Kommo's docs, the agent is inbound-only — it cannot start conversations.
G2 reviewer Gabriel L.: "Initial setup can be overwhelming, especially around automations and integrations." Capterra users mention paying external partners because "Kommo's own support is not efficient enough." It feels like a 15-year-old CRM with messaging layered on top, not a chat-first tool.
Kommo's billing rules say every user in the workspace must be on the same plan. One marketing manager needs Pro features and the whole team — five, ten, thirty seats — upgrades with her. That structure is rational for sales orgs and brutal for cross-functional D2C teams.
A Trustpilot review reports WhatsApp messages not syncing for five days, with hundreds of customer messages unanswered. A Brazilian Shopify merchant says the Kommo Shopify integration drops about once a week. On r/WhatsappBusinessAPI, one operator described peak-season sync issues with "we are losing money."
Kommo's Shopify app costs $25/mo per seat through Shopify, sits at 3.7 / 5 across 14 reviews, links only one Shopify store per Kommo account, and changes from Kommo don't sync back to Shopify (you can't cancel or archive orders). Spur's Shopify app sits at 5.0 / 5 across 108 reviews — merchants cite WhatsApp cart recovery, Instagram automation and same-day setup.
Capability map · zoom in
Green checks where the platform genuinely owns the capability. Amber when it technically supports it but the shape is shallow for this job. Grey dash when it's not there. Sources: live product pages and each vendor's own docs.
Scan signal
13
Spur-only clear edges
4
Shared clear capabilities
23 rows total. Use the chips first, then read the evidence where the answer is partial or unclear.
3 shared clear capabilities across 9 checks.
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
1 shared clear capabilities across 5 checks.
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
0 shared clear capabilities across 5 checks.
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
0 shared clear capabilities across 4 checks.
Spur
Kommo
Spur
Kommo
Spur
Kommo
Spur
Kommo
Owns it · Supports it, different shape · Not offered
Honest take · summarised
If two or more items on the Kommo side describe your team, buy Kommo — don't waste a sales cycle. If two or more items on the Spur side fit, install on Shopify or start the trial. We mean it.
Full sales-team CRM
Multi-pipeline, lead cards, deal stages, tasks, calls, calendars, lead/contact limits per seat, document generation, lead scoring on Pro. If your job is managing reps, Kommo is shaped for it.
Channel breadth beyond Meta
TikTok, Telegram, WeChat, Viber, VoIP and email sit alongside WhatsApp/IG/FB. Spur stays focused on the Meta + web stack — if you need TikTok inbox or VoIP routing, Kommo wins by default.
Enterprise governance posture
SSO, IP allow/block, field-level permissions, scheduled backups, the formal admin surface a 15-year-old CRM has had time to build. Plays well in procurement-driven sales orgs.
Native mobile CRM app
Kommo's mobile app is rated 4.5★ on Google Play across 562 reviews and 4.3★ on the App Store. Spur is currently web-first — if your reps need a mobile CRM walking around stores, this slice is decided.
LATAM & Eastern Europe footprint
Reviews on G2, Capterra and Reddit show heavy adoption across LATAM and EE SMB sales teams, with localized content and a deep partner ecosystem. If you're shopping for a local Kommo implementation partner, you'll find one.
CRM-market review breadth
G2 4.2★ from 55, Capterra 4.3★ from 187, broader sales-CRM footprint. The CRM crowd has more to say about it than they do about pure messaging tools.
Maturity and longevity
Kommo is the rebrand of amoCRM, in production since 2009 under QSoft LLC. It's not going anywhere. For long-horizon CRM bets, that maturity matters.
WhatsApp as a revenue channel
Broadcasts, drips, Click-to-WhatsApp with 72-hour free entry handling, cart recovery, order updates, WhatsApp Commerce + Flows, DeliveryBoost, Blue Tick application. Kommo treats WhatsApp as a lead-card feed; we treat it as a revenue line.
Instagram ad-funnel automation
Comment-to-DM, story-mention auto-DMs, Click-to-Instagram Direct ads with lead-quality signals back to Meta for ad delivery optimization. Built for the IG growth-team play, not the CRM-capture play.
Shopify-native, not Shopify-adjacent
5.0★ vs 3.7★ on the App Store. Multi-store. Cart recovery, order updates, segments by order history, WhatsApp Commerce + Flows — built around how a Shopify brand actually sells.
AI agent bundled, not metered
Plan-bundled credits, $12 per 1,000 overage, one AI bill line. Kommo's AI is a Starter/Growth/Scale credit package with no rollover — out of credits and the agent stops replying in external chats.
Proactive AI flows alongside the agent
Cart recovery, win-back, post-purchase NPS, order-update DMs all run alongside the AI agent. Kommo's docs say the AI agent is inbound-only and "cannot start conversations" — proactive flows have to live elsewhere.
No 6-month lump sum, no plan-per-user lock
Monthly or annual, flat plans, cancel anytime from the dashboard. One Pro-feature need doesn't drag the whole team to a higher tier.
Founder-led, Shopify-shaped support
Bootstrapped team, WhatsApp/email support that gets back fast, and a Meta Tech Partner relationship that shows up in Insta AI Summit events at Meta HQ Gurugram and Mumbai. Not a tier-1 macro pipeline.
Six head-to-head verdicts
Six common buying decisions, each with a one-paragraph verdict. Skim the headers — the labels tell you which way each one points.
Both have a Shopify app. Kommo links one store per account, no reverse sync (can't cancel/archive orders from Kommo), 3.7★. We're multi-store, run cart recovery + order updates + segments natively, 5.0★.
Kommo runs on Meta Cloud API and is fine as a CRM-shaped WhatsApp inbox. What it does not lean into: broadcasts at scale, drips, cart recovery, Click-to-WhatsApp ad funnels with ad analytics, DeliveryBoost. The center of gravity is sales pipelines.
Kommo handles IG DMs, comments, click-to-chat ads as lead-card events. We're built for the comment-to-DM growth loop and Click-to-Instagram Direct ads that send lead-quality back to Meta. Real-estate, finance and D2C growth teams notice the difference in CPL.
See Instagram playbookBoth have AI agents. Kommo's is real, but priced as a credit add-on, inbound-only, one agent per pipeline stage, with docs that warn about natural-language system logic. Ours is bundled, runs across WA + IG + FB + web from one config, and runs proactive flows alongside.
Multi-pipeline, lead cards with active-lead/contact caps per seat, deal stages, calls, tasks, calendars, ROI analytics. If reps live inside the CRM record, Kommo is the right shape. We integrate via Zoho / LeadSquared / Sell.Do / API instead of trying to be that.
Kommo covers WhatsApp, IG, FB, TikTok, Telegram, WeChat, Viber, SMS, VoIP and email in one CRM. We focus on WhatsApp + Instagram + Facebook Messenger + web chat. If TikTok inbox or VoIP routing matter to your customer mix, Kommo wins by default.
What real operators are saying
Pulled directly from G2, Capterra, Trustpilot, Reddit, the Shopify App Store and LinkedIn. Nothing is invented — every excerpt links back to the public source.
“Customer support useless. I spent two weeks trying to link eight WhatsApp Business API numbers, only got "forwarded to internal team" style replies.”
“WhatsApp messages were not syncing for five days, despite active integrations. Hundreds of customer messages left unanswered.”
“Orders stop entering Kommo about once a week. Support takes days to resolve it. We are considering migrating.”
“We are losing money. Kommo has been incredibly slow since onboarding. Need to switch during peak season.”
Featured case study · Libas
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”
Parul Chanana · Sr. Marketing Manager · Libas · Spur case study
“Abandoned cart flows were running within hours and the team helped us map our WhatsApp and Instagram strategy during onboarding.”
“88.75× ROI in 24 hours — £43.11 spend, £3,826.45 revenue via carousel messages and DeliveryBoost.”
Honest disclosure. Our Shopify rating is 5.0★ across 108 reviews, with 107 five-star. Our case-study numbers (Eves & Gray, Muffynn, Libas) are published by us and unaudited — fair to look at the ROI math with that in mind. Kommo is the more mature CRM player by review breadth (G2 4.2★ from 55, Capterra 4.3★ from 187). We're newer, smaller and Shopify-shaped.
Migration · no-risk path
A common path: keep Kommo as the CRM for sales pipelines, lead cards, deal stages and reporting. Add Spur for WhatsApp marketing, Instagram comment-to-DM, cart recovery and the AI customer-conversation layer. We talk via REST API, webhooks and HTTP Request actions — no rip-and-replace.
Why this works
Audit your channel mix
What % of customer messages come through WhatsApp + IG + FB + web vs every other channel? If >50%, Spur as primary makes sense — Kommo can keep the sales-rep CRM job.
Export contacts & tags
Pull through Kommo's standard export. Map lead stages to Spur segments and tickets — we don't have pipeline stages, but segments + tickets cover the customer-engagement job.
Connect WA / IG / FB to Spur
Our onboarding handles WhatsApp Business API setup including Click-to-WhatsApp ads. For coexistence on the same number, both Kommo and Spur use Meta's Cloud API coexistence — confirm with Meta before flipping.
Train the AI agent
Help docs, PDFs, website URLs, YouTube transcripts, custom Q&A. Same agent deploys to WA + IG + FB + web. If you already had Kommo AI sources, re-upload them.
Rebuild the top 5 flows
Cart recovery, order confirmation, shipping update, post-purchase NPS, one welcome drip. Skip the long tail until those five are running. Don't try to migrate Kommo Salesbot CRM logic — keep Kommo for that.
Run parallel for a week
Keep Kommo connected (read-only is fine) while Spur takes the primary load on the channels you migrated. Watch volume in both, verify WhatsApp template approval status carries over.
Decide — fully consolidate or run divided
Some teams cut Kommo entirely once the trial proves the case. Others keep Kommo for sales pipelines and Spur for commerce conversations. Plan the cut around your Kommo renewal date — cancellation is end-of-cycle and plan/wallet charges are non-refundable per their Refund Policy.
Diligence checklist
We've seen too many teams buy the wrong shape of tool and stay locked in. Asking these up front saves the messy email thread in month seven.
Questions buyers ask
If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours, often faster.
Talk to a humanYes. amoCRM officially rebranded to Kommo in October 2022. Same company (QSoft LLC, San Francisco), same product lineage, in production since 2009. The "messenger-based CRM" positioning and AI agent push are the newer layers on top of a 15-year-old sales-CRM core.
Not on the .com pricing page. Kommo's billing FAQ explicitly says "monthly payment is not currently available" and the minimum subscription is six months — discounts kick in at 9, 12 and 24-month commitments. The Shopify App Store path bills monthly at $25/seat, but that's a separate channel with different entitlements. Spur, by comparison, bills monthly or annually with no minimum term and a 7-day free trial.
For a 5-person D2C team that needs an AI agent and broadcasts: yes. Our AI Accelerate plan is $1,526/yr all-in. Kommo Advanced × 5 seats is $1,500/yr for the plan alone, but the AI agent is a separate credit add-on — realistic total ~$2,700/yr. For a 2-person sales team on Kommo Base without AI, Kommo can be cheaper. Compare apples to apples — the right number is total cost across plan + AI + channels, not the sticker.
Yes — and any "alternative" page that tells you otherwise is wrong. Kommo has a real AI agent that uses knowledge sources, runs defined actions, connects to Shopify / Lazada / NuvemShop / WooCommerce and supports multilingual replies. The constraints that matter for D2C buyers: it's a separately metered credit add-on (Starter 5,000 / Growth 50,000 / Scale 100,000 per month, no rollover), it's inbound-only per Kommo's docs ("AI agents only reply to incoming messages and cannot start conversations"), and the agent is scoped to one per pipeline stage. Ours is bundled, multi-channel from one config, and runs proactive flows alongside.
Yes — and for plenty of teams it's the right setup. Keep Kommo for sales pipelines, deal stages, lead cards and reporting. Add Spur for WhatsApp broadcasts, Instagram comment-to-DM, cart recovery and the AI customer-conversation layer. We talk to your CRM via REST API, webhooks and HTTP Request actions inside flows. The Migration section above is the practical version.
Yes. The Kommo Shopify app costs $25/mo per seat, sits at 3.7★ across 14 reviews and can sync customers, products, orders, create leads per order, and segment customers. Per Kommo's own docs, only one Shopify store can be linked per Kommo account, order tracking depends on Shopify sync intervals (delays happen), and changes from Kommo don't sync back to Shopify (you can't cancel or archive orders from Kommo). Our Shopify app is multi-store, 5.0★ across 108 reviews, and built around the cart-recovery / order-update / segment-by-order-history workflows.
Kommo has them, we don't. We focus on WhatsApp, Instagram, Facebook Messenger and web chat. If TikTok inbox, Telegram, WeChat or Viber are core to your customer mix, stay on Kommo or pair it with a dedicated tool. Worth knowing that Kommo's own TikTok docs flag hard regional limits (no EU / Switzerland / UK users) and a 10-message-per-48-hours cap after a customer messages you.
We operate under GDPR with customer data hosted on AWS Frankfurt and WhatsApp data localization set to Europe at number setup. Our DPA, subprocessor list and current security packet — including SOC 2 controls documentation — are shared under NDA with buyers in procurement review. Email security@spurnow.com or talk to your account contact to get the latest. For lighter-touch reviews, our public GDPR statement and DPA cover most of the standard questions. Contract counterparty is Spurtastic Technologies Private Limited (CIN U72900DL2021PTC390905).
For a Shopify store running WhatsApp + Instagram + Facebook + web chat: a few hours, with our AI agent crawled from your website and help docs and live the same day. Most full Kommo-to-Spur migrations finish in 5–15 days — WhatsApp Business API number migration is the gating step (24–72 hours of Meta processing). Plan for one week of parallel running before fully cutting over.
Bottom line · take it for a spin
Install Spur on Shopify in a few hours. Crawl your store + help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. See whether it's the shape your team's been missing — without paying another six-month Kommo invoice in the meantime.
Live pricing and review data from Kommo, Spur, Shopify App Store, G2, Capterra, Trustpilot, Reddit and LinkedIn. Last refreshed May 20, 2026.
Pricing and feature data last refreshed May 20, 2026.