What is a WhatsApp Template?

A WhatsApp Template is a pre-approved message format used by businesses to send notifications and updates through the WhatsApp Business API. These templates are crucial for automating messages outside the 24-hour customer service window and are commonly used for transactional messages like order confirmations, reminders, and alerts.

1. Text and Media Templates can include text, images, videos, and even files, making them versatile for different communication needs.
2. Pre-Approval Process Each template must be submitted to WhatsApp for approval to ensure compliance and avoid misuse.
3. Personalization through Variables Businesses can include placeholders in templates to add personalized elements like names or order details.

• Efficiency: Automates repetitive messages, reducing manual effort.
• Customer Engagement: Sends real-time, personalized updates to enhance customer experience.
• Compliance: WhatsApp ensures templates adhere to strict guidelines, reducing the risk of spam.

1. Choose the Type of Template Decide whether the message is promotional, transactional, or related to customer support.
2. Draft the Template Create a template with placeholders for dynamic content.
3. Submit for Approval Once drafted, the template must be approved by WhatsApp before use.

• E-commerce: Send automated shipping updates, order confirmations, and delivery notifications.
• Healthcare: Remind patients of upcoming appointments or notify them of lab results.
• Banking: Send payment reminders, account activity alerts, or loan updates.

By using WhatsApp templates effectively, businesses can automate customer interactions while maintaining a personal touch.

For more details, visit WhatsApp's official guidelines.