What is the WhatsApp Business API?

The WhatsApp Business API is a powerful tool designed for medium to large enterprises, allowing them to communicate with customers efficiently through WhatsApp. It enables businesses to automate messages, send notifications, and integrate WhatsApp with their existing systems like CRM or e-commerce platforms. The API is ideal for businesses looking to scale customer interactions, support, and marketing through secure, end-to-end encrypted communication while providing rich media options like images and videos.

1. Automated Messaging Businesses can automate notifications like order updates and customer service responses, ensuring timely communication with customers.
2. Integration with CRM and Tools The API integrates seamlessly with existing systems such as CRM, allowing businesses to manage customer relationships, sales, and support efficiently.
3. Scalable Communication With the API, businesses can manage large volumes of customer interactions while offering personalized and real-time responses.
4. Secure and Private WhatsApp Business API provides end-to-end encryption, ensuring the security and privacy of customer communications.
5. Rich Media Support The API supports media-rich messages, including images, videos, and documents, allowing businesses to create interactive and engaging customer experiences.

• Global Reach: Access a large customer base worldwide.
• Efficiency: Automate interactions and reduce operational costs.
• Enhanced Customer Support: Provide timely, personalized communication through WhatsApp.
• Security: Ensures customer data is kept private through encrypted messaging.

Bank Mandiri, Indonesia's largest bank, adopted the WhatsApp Business API to streamline customer communication, especially for credit card verification and installment plans.

Bank Mandiri faced inefficiencies in verifying credit card applications and installment requests through SMS, often requiring follow-up phone calls.

Using WhatsApp Business API, the bank automated notifications and allowed customers to verify credit card applications and confirm installment requests through WhatsApp.

• 42% increase in net margin interest income from installment plans.
• 56% higher response rate for credit card verification compared to traditional methods.
• WhatsApp became the top conversion channel, handling 10,000 daily interactions and sending 8 million push notifications monthly.

Bank Mandiri’s success highlights how WhatsApp Business API can enhance customer engagement, drive business growth, and improve operational efficiency.