Discover how Photo Jewels boosted their monthly revenue to $15,000 by collecting phone numbers of 30,000 website visitors using Spur's WhatsApp automation, resulting in 726 orders and a 95% message open rate.
PhotoJewels, a renowned personalized jewelry brand based in India, specializes in custom photo projection pieces like rings, pendants, bracelets, and keychains. With over 120,000 satisfied customers, they are known for their unique products and swift delivery. Despite their success, Photo Jewels faced a common e-commerce challenge: converting the 98% of website visitors who left without making a purchase or providing contact information.
- Low Conversion Rate: Only about 2% of website visitors converted into customers.
- Lost Opportunities: The remaining 98% left without a trace, making re-engagement impossible.
- Need for Efficiency: They sought a strategy to capture leads and boost conversions without increasing ad spend.
Photo Jewels partnered with Spur to implement a "Spin the Wheel" pop-up on their website.
- Targeted Visibility:
- Appears when a visitor scrolls 50% down the page.
- Shown only once per visitor to enhance user experience.
- Engaging Offer:
- Interactive "Spin the Wheel" game offering discounts.
- Rewards include 5% or 10% off; no one gets 25%, making it enticing yet controlled.
- Data Collection:
- Visitors enter their phone numbers to participate.
- Enables the collection of valuable contact information.
- Immediate Rewards:
- Upon entering their number, visitors receive a WhatsApp message with their discount.
- Follow-Up Messages:
- If they don't purchase immediately, automated messages encourage conversion.
- High Open Rates:
- WhatsApp messages achieved a 95% open rate.
- Direct Communication:
- Engages potential customers on a platform they frequently use.
- Cost-Effective:
- Converts visitors without additional advertising expenses.
- Backend Revenue Generation:
- Builds a database for future marketing efforts.
- Leads Collected: 30,000 phone numbers from website visitors.
- Monthly Revenue: Increased to $15,000.
- Orders Processed: 726 orders generated from WhatsApp engagement.
- Message Open Rate: Achieved a 95% open rate on WhatsApp messages.
Photo Jewels' success demonstrates the power of proactive lead generation and personalized engagement in e-commerce.
- Increased Conversion Rates: Transformed casual browsers into buyers.
- Enhanced Customer Engagement: Provided personalized communication.
- Sustainable Growth: Grew revenue without escalating ad spend.
If a personalized jewelry brand like Photo Jewels can double their revenue with this strategy, imagine what it can do for your business.