Introducing DeliveryBoost: Improve Broadcast Delivery by 80%
A while ago, Meta introduced Per-User Marketing Template Limits or Frequency Capping. In simple words, this enforced an upper limit on the number of WhatsApp marketing messages any customer can get in a given time frame.
Overnight, this drastically reduced delivery rates for anyone doing WhatsApp marketing, reducing the ROI and increasing efforts in manually retrying the messages that were failing.
On the other side, WhatsApp users seem to be relived, as things were really starting to get frustrating on their end with endless marketing messages.
Now, every person doing WhatsApp marketing has been figuring out ways to send messages to the ones who did not receive the message due to frequency capping.
On Spur, folks simply created a segment of such people and manually retried the broadcasts. This was not really a helpful solution
- You now have 2–3 copies of the same campaign and no single place to analyze and view your campaign.
- Barely 10-15% improvement in delivery rates, that too if you're lucky
While folks could retry for their bulk campaigns, failures in Drip Marketing campaigns were totally out of their control! No way for them to retry the messages, and what if Message 1 is not delivered to the customer, but Message 3 is? That would destroy the whole purpose of a funnel.
Introducing DeliveryBoost. We've built a proprietary model to identify windows where messages are more likely to be delivered and send messages in them.
DeliveryBoost works on both bulk campaigns & your workflow automations, without any additional setup on your end!
Many brands have already started to benefit from this feature. Most of the brands easily see a jump from 45% to up to 87% in their Delivery rates!
If you're a brand or marketer looking to boost your delivery rates and ROI, look no further, book a demo with us now!
